Varun Ish Nanda has Creatively Directed several National Programming Shows in International Television Industry with Balaji Telefilms, Yash Raj Films , SaiBaba Telefilms, Reliance Media Corp, Endemol Entertainment and BBC Worldwide as well as many Digital Marketing Campaigns with brands such as Binaca, Reach, Dr.Fresh, GuruNanda, Healthland, Lifetime Smiles etc.
Led seven marketing team members and six agencies to market GuruNanda products with over $40MM annual revenue (Up by 15% since LY) across united states.
Administered and optimized over $2 million marketing budget for TV, radio, print, digital, affiliate, outdoor, social and PR campaigns to drive new customer acquisition, and increase retail traffic and online sales.
Delivered 10,000 new leads every month at a very affordable cost per lead and cost per customer, under $3 and $30 respectively (well below the industry average). Exceeded annual customer acquisition targets well under budget.
Reduced cost-per-lead 20% by optimizing media buy, improving ad creatives, orientation and conducting A/B tests. Reallocated funds from higher cost and lower converting TV and Radio ads to more efficient digital media, including SEO, SEM, real-time display, retargeting, social media, and messaging.
Saved the company $500,000/year on 3rd Party Marketing Services by setting up in-house social marketing team, strategizing & running email and online ad campaigns resulting in im- proved lead nurturing, scoring and online as well as retail stores conversion rate.
Expanded brand advocacy and increased positive website reviews by creating a social media and online brand reputation plan, increased review engagement by more than 150%.
Produced content and promotional strategies for 7 national TV Programs between 2007-2010. Led a team of 50+ production professionals, managed weekly individual goal settings & KPIs.
Launched 30+ multi-media promotional campaigns, ROAS approximately 3:1 (Higher than industry standard)
Executed market research & audience engagement analysis; analyzed & optimized programming content weekly with the deep understanding of TRP rankings & Neilson Data. Maintained executive level relationships with 20+ different media vendors/buyers, PR/ Marketing agencies.
Enhanced profit margins with low-cost, high-quality production. Teamed up with the core management team to save $10MM in production costs in 2009.
Created multi-level strategies for production, promotions & sales with a Taskforce of 7 members.
Maximized audience engagement by researching and creating content tailored specifically as per audience demographics & behaviors
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